Dr. Jose-Antonio Aguilar

Brand Identity + Website

Mobile home screen with an image of a man in an orange sweater with a text quote overlaying the image.

My Role

Brand Design

Copy Editing

UX Design

Wireframes

Mockups

Prototyping

Website Design + Development

Duration

October-November 2024

The Process

Collaborate

Ideate

Design

Prototype

Iterate

Build

The Project

Dr Aguilar was in need of a website and visual identity assets for his private practice. The website serves mainly to provide information to potential clients and as a portal to contact Dr Aguilar and to schedule appointments.

The full scope of the project consists of: monogram, business card, invoice template, and website for mobile and desktop.

Brand Identity Visual Assets

Monogram

Dr Aguilar needed a logo or monogram which could be used on his business card, invoices, and website.

a variety of design options for a business card for a therapist featuring a monogram of the letters JA
examples of the fonts Italiana, Cinzel, and Ovo chosen for branding a therapy private practice website

Color + Visual Elements

During our consultation Dr Aguilar cited his favorite restaurant as a central inspiration. He also expressed that he didn’t want to use stock photos that might give his website a generic or inauthentic look. He wanted to it to give a warm, personal impression.

a color palette consisting of an off white two shades of pale taupe, two shades of page beige, a very dark brown and an off-black used for a therapists website

Color palettes were derived from the images of the restaurant’s interior on the mood board. To provide a solution for adding visual interest without relying on stock photographs, I created a few abstract design options, also inspired by images on the mood board.

three different images, all abstract geometric designs using a similar color palette

Design: Setting the Tone

Dr Aguilar’s website is intended to provide information to existing and prospective clients. Using copy provided by Dr Aguilar, I identified quotes to highlight and edited together sections for predetermined topics.

a phone screen showing a section of a therapy website with an abstract art image above text about how to find a therapist
an image of a laptop with a screen from a therapist's website introducing the page listing services

The contact form contains important questions which determine whether a potential client is eligible to work with Dr Aguilar based on state residency and agreement to meet virtually and a link to the FAQ which offers answers to important questions. Custom contact forms can be helpful in establishing procedures which inform the client and guide them to answer a series of qualifying questions which will let them know if this therapist’s practice is a good match to what they’re looking for.

full mobile screen design for a therapy website showing the contact page with blank fields and qualifying questions

Highlighting Special Offerings

It’s important to bring attention to specific areas of Dr. Aguilar’s work. In addition to working with couples and individuals in a therapeutic setting, Dr Aguilar trains other professionals in his specialties. It was also important to draw attention to his experience with popular modalities like EMDR, as many clients may be searching for a practitioner who uses these.

desktop homepage design of a therapy website
the full design layout for the therapy website showing all sections of the page and highlighting a link which anchors to the last section of the page

Overview of Mobile Design

In full, the website consists of five pages: home, about, services, contact, and faq. The menu contains one additional link to a scheduler on a HIPAA approved website which Dr Aguilar uses for scheduling and storing client records. When a client accesses the scheduling page from Dr Aguilar’s website it will automatically open in a new window so that the full website is still accessible.

multiple screen layouts for a therapy website design
multiple screen layouts for a therapy website design

Thank you for exploring the details of this project. You can view the live website here. If you’d like to discuss how we can bring your ideas to life,
schedule your consultation now.