A beautiful landscape photograph depicting tea fields with a photograph of two slightly different sized tins with the Ocha branding.

“OCHA is a modern tea brand rooted in tradition. OCHA blends heritage and minimalism to create a calming tea experience with a contemporary twist. Sourced from small farms across Japan, its teas focus on ritual, balance, and mindful living. The brand honors Japanese aesthetics while embracing clean design and quiet luxury.”

(Ocha design brief from The New Brief)

On the left a photograph of people gathering tea leaves in a field with misty sky. On the right a logo in pale green with a white text logo beneath which says OCHA. The logo is overlayed on a photograph of a black iron teapot and cup.
An image showing the two fonts assigned to the Ocha tea brand identity. One is specially designed for Ocha and used only for that word. The other font is Cantarell and it's demonstrated by the word 'Cantarell'.


The OCHA logo features the custom font OCHAFont, it is reserved exclusively for the logo itself. This font should not be used for any other text elements within the brand. The font logo can be used in the brand colors ‘ink’ and ‘rice paper’.


For all text applications we recommend using the sans serif Cantarell for readability and consistency.

‘rice paper’


#f8f7ed


rgb(248,247,237)


cmyk(0,0,4,3)

‘green tea’


#b3bea0


rgb(179,190,160)


cmyk(6,0,16,25)

‘stone’


#627482


rgb(98,116,130)


cmyk(25,11,0,49)

‘ink’


#122530


rgb(18,37,48)


cmyk(63,23,0,81)

Two photographs demonstrating documentary style images used to show the sourcing of the Ocha tea brand.
Four photographs demonstrating the aesthetic associated with the Ocha tea brand.
A collection of three images providing examples of lifestyle images that represent the Ocha tea brand.
A photograph of terraced tea fields which create an uneven striped pattern. In front of the tea fields two tins of different sizes in dark blue with the Ocha logo in different configurations.
A close up photograph of dried loose leaf tea with the Ocha logo overlaid.
A photograph of tea being poured from a pot through a small strainer over a cup.